Monday, December 6, 2010

"The revolution will not be tweeted"

A short note in light of this discussion about the potential for the Internet to mobilize political participation. For some light reading on the subject, Malcolm Gladwell wrote a really interesting piece in the New Yorker, more anecdotal than Schlozman, Verba and Brady, but similarly expressing doubt in the ability of the Internet to revolutionize political participation and action.

Comparing contemporary forms of what might be considered social or political action to activism during the Civil Rights Era, Gladwell explains,

"Social networks are effective at increasing participation—by lessening the level of motivation that participation requires...In other words, Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice. We are a long way from the lunch counters of Greensboro."

But as Scholzman et al. note, this phenomena of Internet politics is new, under-researched and its future is relatively unpredictable.

1 comment:

  1. First of all, nice inclusion of Gladwell's allusion, Anna. For those of you who haven't heard the original: http://www.youtube.com/watch?v=BS3QOtbW4m0

    You have a very good point about the Internet lowering the stakes needed for political "activism." However, it is necessary to keep the example of Iran in mind. The Internet served as an indispensable tool for keeping in contact with large numbers of people and coordinating the anti-government protests. Perhaps the Internet can't serve as a point of inspiration to get involved, but can make it easier to get those who are motivated to get involved to take action in a concrete way. Another example that we should keep in mind is the recent attacks on several major financial websites (such as Visa, Mastercard, and PayPal) that were carried out in support of Wikileaks after each of the targeted companies decided that it would not handle donations to Wikileaks. That movement was organized and implemented entirely online, and even was in response to online actions.

    Maybe if we can find a method of instilling motivation that is as effective as the Internet in harnessing it, we can move closer to equality in political participation.

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